Definitely going to happen because a token can keep value within the Amazon ecosystem. FB is highly vulnerable because Amazon purchases are much more valuable to advertisers than FB likes, or even Google searches.
However, I doubt anybody is going to jump into crypto just because millennials like the game. The whole point of a useable crypto-currency requires price stability, not volatility. Crypto-trading is a temporal volatility phenomenon.

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I am currently a tech start-up founder in the creative media original content space. Social science academic and author.

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